Listen, empathize then optimize design opportunities

We blend art and engineering to create products based on and for people from creative design thinking, to prototypes to manufacturing.








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Services designed for the right experience.

We are results oriented and focused. The product development process should incorporate a passion for good design and the success it can achieve when creatively and strategically employed. Through focused research and well-defined product requirements, the design cycle can streamline cost and time while optimizing the experience for both clients and users.

  • Research

    Product and user analysis, data capture, data synthesis and translation to actionable design criteria.

    “Research is to see what everybody else has seen and to think what nobody else has thought.”

    -Albert Szent-Gyorgyi

  • Industrial Design

    Creative front end involving sketching, model making, form studies, concept generation, research, cost analysis, etc.

    Industrial design is the art of designing where you optimize function, value and appearance of products/services for the benefit of both a user and a manufacturer.

  • Human Factor vs. Ergonomics

    Design research and usability, formative and summative use case studies, anthropometric and ergonomic data analysis and design.

    The difference between Human factors and ergonomics; Human factors refers to the measurement of people while ergonomics involves the dynamic relationship of people in spaces.

  • Prototyping

    On site 3D printing, high and low-resolution model building of functional and non-functional prototypes. Projects include full scale and scaled functional and non-functional models of products for research, trade shows, sales, etc.

    Remember that a picture is worth a thousand words, but a prototype is worth a thousand pictures. Prototyping is essential in the design development process. It is by far the only way to perfect and make any product idea worthy of being introduced to buyers.

  • Visualization

    3D solid modeling and engineering including design for manufacturing, service assembly and use. Solidworks is our primary modeling software.

    We are all salesmen and with any unique design idea comes the challenge of describing that idea or vision. Visualization options can help. Sketches, prototypes, computer renderings and animations can be created to tell your own product story. These tools can bring to life your idea while convincing others of its true value.

  • Manufacturing

    Products designed for manufacturing, documentation drawings, specifications, pricing via qualified manufacturing suppliers domestically and abroad, tooling design liaison, first article reviews.

    The transition from concept to manufacturing doesn’t begin when the design is done. It must be threaded within the development process and aid decisions for design and engineering. Cost is a major factor as well. Understanding what your design is going to cost should be researched early as it can drive how you are approaching a final design solution.

Contact Us

Juliana Design Group

We are located in a 220 year old farmhouse style building in the suburbs of Philadelphia. The history it contains and its architecture makes for a creative atmosphere. We are 45 minutes from the Philadelphia airport (PHL).

Phone: 610-308-0833